Digital Marketing Skills - With Certification


This live and Interactive class would equip you with the skills needed to start and grow your career as a digital marketer


  • Course code
    100-4-111
  • Cost
  • Start Date
  • Duration
    Marketing Fundamentals

    Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts


    • 1.

      Welcome to digital marketing

      This is the topic objectives

    • 2.

      The Digital Marketing Framework

      This is the topic objectives

    • 3.

      What: Your Business

      This is the topic objectives

    • 4.

      Who & When: Your Customer

      This is the topic objectives

    • 5.

      Where: Marketing Channels

      This is the topic objectives

    • 6.

      Why: Marketing Objectives & KPIs

      This is the topic objectives

    • 7.

      Project

      This is the topic objectives

    Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact


    • 1.

      Plan Your Content Strategy

      This is the topic objectives

    • 2.

      Create Content

      This is the topic objectives

    • 3.

      Distribute & Promote Content

      This is the topic objectives

    • 4.

      Optimize Website UX & Landing Pages

      This is the topic objectives

    • 5.

      Measure Impact

      This is the topic objectives

    • 6.

      Jobs in Content Marketing

      This is the topic objectives

    Social Media Marketing (Organic)

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform


    • 1.

      Social media landscape

      This is the topic objectives

    • 2.

      Social media channels

      This is the topic objectives

    • 3.

      Social media content

      This is the topic objectives

    • 4.

      Implement and monitor campaigns

      This is the topic objectives

    Social Media Advertising (Paid)

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience


      Search Engine Optimization (SEO)

      Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign


        Search Engine Marketing with AdWords (SEM)

        Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google


          Display Advertising

          Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords


            Email Marketing

            Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.


              Measure & Optimize with Google Analytics

              Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets